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View Points
Google Does Trivergence
Andy Zimmerman
Google has recently dropped its third shoe in its build out of Trivergence – that is, the orchestration of Devices, Controls and Data to deliver cogent user experiences.

Google’s first shoe was Android , its platform for developing devices. Its second shoe was Open Social , a platform based on Widgets that lets users control where their digital assets are displayed, managed and shared across social networks. And that thud we heard
propagate through the blogosphere a few weeks
ago is the Google App Engine – a platform for
building applications that store and process
user data.

Together, these three platforms establish a Google ecosystem for the development and deployment of triverged solutions – or “Tridgets” as I like to call them. The Google App Engine lets developers create new services within Google’s extensive infrastructure and using its internal tools, such as “Big Table”, the high-performance distributed storage system that Google developed to support its search services, hooks into AdSense, Google’s targeted ad server, and other Google resources. The App Engine also lets users build authenticated applications using Google Accounts, an identity management system originally developed to support Google’s own email service.

Google is not the first company to embrace trivergence, that distinction probably goes to Apple with its iPods, iPhones and other Apple devices, its iTunes controls, and its various SDKs that give developers some ability to develop data services within the Apple ecosystem.

However, Google is the first company to open its development/deployment platforms to all comers. Now anyone can launch a digital device that is tightly integrated with network data resources and can be controlled within the existing framework of social networking. Thanks to Google, I suspect we will see a flood of new Tridgets come to market over the next year or two.
This blog is a semi-personal journal that offers the opinions, experiences and thoughts of the authors on their professional careers at Accenture, along with links to other relevant websites and articles. The following content is the personal opinion of Andy Zimmerman, who leads one of Accenture’s client service groups of major telephone and cable companies in North America. Comments posted by the writers do not necessarily reflect the position of Accenture on this subject.

May 2008
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